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Research papers

Fell in love at first sight or started as a friend?

Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least about exploring customer experiences. The method we chose is oral storytelling. Our approach, "Recollection, Repetition, and Reflection," employing modified...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Tomoko Yoshida, Akiko Hoshi
Company: INTAGE HOLDINGS Inc.
November 16, 2016
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Citation

Yoshida and Hoshi (2016a, November 16). Fell in love at first sight or started as a friend?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fell-in-love-at-first-sight-or-started-as-a-friend--8906


Videos

Fell in love at first sight or started as a friend?

Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least about exploring customer experiences. The method we chose is oral storytelling. Our approach, "Recollection, Repetition, and Reflection," employing modified...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Tomoko Yoshida, Akiko Hoshi
Company: INTAGE HOLDINGS Inc.
June 15, 2016
×

Citation

Yoshida and Hoshi (2016a, June 15). Fell in love at first sight or started as a friend?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fell-in-love-at-first-sight-or-started-as-a-friend-